Delicate, handcrafted pieces are the hallmark of the Eternity Collection by Dana Seng Jewelry in Los Angeles, California.

Unique handmade fine jewelry.
Delicate pieces are crafted with passion.

( — May 24, 2016) Los Angeles, California — The luxury jewelry designer Dana Seng Jewelry recently announced the release of their “Eternity Collection”, a group of pieces that are meant to be cherished forever. Each piece in the collection is crafted with the care and passion that Ms. Seng, the lead designer for her eponymous firm, brings to every piece in her vast catalog of jewelry. The Eternity Collection’s pieces, including diamond rings and bangles, are crafted with white, pink, or yellow gold. The vintage style of some of the rings is classic and feminine, lending the pieces the ability to go from casual to formal settings with ease. “This collection is filled with meaning,” says a spokesperson for the company. “Each piece represents the important things that stay in one’s heart forever and ever.” In fact, the designer hopes that her collection will win a special and permanent place in the hearts of her clients. To view the complete collection of jewelry pieces, visit

Only the finest metals and precious stones are used to craft Ms. Seng’s many fine jewelry styles.  Impeccable workmanship and care are the attributes that have made the company’s collections so highly sought-after by women all over the world. Regular introductions of new designs help keep the company’s lookbook fresh and exciting, with each new piece or collection released representing different meanings to the designer. “The Eternity Collection’s style never expires,” explains Ms.Seng. “We are all individuals, and therefore our styles are uniquely different as well.” The pieces in the collection can be worn in formal settings or more casual affairs without missing a beat; this is a design consideration that permeates the company’s entire jewelry line.

Dana Seng Jewelry is surprisingly affordable for such exquisite pieces. A full range of jewelry items is represented in the company’s catalog, including cocktail rings, wedding rings, earrings, bracelets, cuffs, and necklaces. The company itself has made a name for itself by offering unmatched style backed by outstanding customer service. Ms. Seng has been passionate about jewelry design for her entire life, and the care she takes with each piece in the Eternity Collection and throughout the jewelry line is readily apparent to those fortunate enough to wear it. For more information about the company and to view the jewelry designer’s lookbook, visit

About Dana Seng Jewelry

Dana Seng Jewelry is a business specializing in designing and creating unique pieces of fine jewelry. The company is privately-owned and is based in Los Angeles, California. It was founded by jewelry designer Ms. Dana Seng, who has received accolades for her timeless designs, her aesthetic sensibilities, and her exquisite craftsmanship. The company’s luxurious jewelry pieces are handcrafted from the finest metals, diamonds and precious stones.

Dana Seng Jewelry

607 South Hill Street, Suite 535
Los Angeles, California 90014
United States
(213) 265-7152