Nikkiso America, a UVC LED company, makes an important strategic hire—Ruben Rivera as their new VP of Sales & Marketing.

( — April 1, 2016) San Diego, California — Nikkiso America UV-LED, a global technology leader, has just announced the hire of Ruben Rivera as their new Vice President of Sales & Marketing. Ruben has over thirty years of experience in the Specialty Lighting Market, which includes both infrared and ultraviolet light sources.

Nikkiso ( is leading the commercialization of UV-LED technology worldwide. It has built a good reputation globally for its top-notch quality, dependability and exquisite technology. Since its foundation by Nobel Prize winning Professors Akasaki and Amano, it has continued to innovate by producing original technologies and products. The company also has invested millions of dollars in its world-class production facilities in Japan.

“My responsibilities here are to launch the North and South America Sales effort for the ground breaking UV LED’s of Nikkiso that emit power between 255-340nm.  Applications range from the use in Analytical Instrumentation, Medical devices and systems that disinfect water, air and surfaces,” says Ruben.

Before joining Nikkiso America in December 2015, Ruben was the president of Heraeus Noblelight LLC, a subsidiary of the German Heraeus GmbH, a multi-billion dollar corporation. As president, his responsibilities included growing the market share of Heraeus Noblelight Specialty Lighting division, complete P & L responsibility for the North and South American market, and controlling a $25 million sales budget and 50 person group.

During Ruben’s time at Heraeus, he was able to increase sales from $4.7 million annually to over $21 million in 10 years. He also drove EBIT from a loss of $150k annually to a record $3.3 million EBT. He expanded the product portfolio of the company by concentrating on peripherals products to support the company’s core lamp business with items such as power supplies, reflectors and sockets. While his initial sales responsibility was for the US market only, it eventually expanded into Canada and Mexico, and later, South America.

Ruben worked at Philips Lighting Company, the biggest lighting company in the world. He was the Market Development Manager of the Specialty Lighting Group from 1981-2000. His responsibilities included determining the needs of the industrial commercial and OEM specialty lighting market, controlling a $25 million sales budget, and implementing sales and market strategies through innovative marketing programs.

Ruben earned his bachelor’s degree in management from Rider University in Lawrenceville, NJ. He also has an M.B.A. in Marketing, which he earned from Monmouth University, West Long Branch, NJ.

About Nikkiso America

Nikkiso UV-LED is a global leader in the commercialization of UVC-LED technology. It was founded by two Nobel Prize winners, Professors Akasaki and Amano. The company has invested millions of dollars in its world-class production facilities in Japan. Nikkiso has brought its reputation to the US through Nikkiso America, Inc. NAI specializes in carbon fiber products for aerospace applications, pump products and fluid technologies, water conditioning systems for thermal nuclear power plants, acute and chronic blood purification systems, and particle size characterization.

Nikkiso America

5910 Pacific Center Blvd., Suite 110
San Diego, California 92121
United States
(858) 222-6300