(Newswire.net — May 27, 2016) Huntington Beach, CA –Tammy Walz, the former Executive Director for Boys & Girls Club, has several tips to offer on effectively fundraising for non-profit organizations. As an expert with over 25 years of experience in the field, Walz knows the right strategies and how to implement them. She keeps up to date with the latest fundraising ideas and trends that can help organizations succeed.
While majority of organizations meet their fundraising goals, there are those that are struggling to reach it due to the lack of effective strategies. Tammy has stressed the importance of engaging donors through their preferences and interests. In a recent donor engagement study, results show that only 52% percent of donors felt that their preferences were taken into account by the organizations they support when communicating for donations.
Many organizations often plan communications based on the donation amount, missing the chance to catch and hold their donors’ interest. She recommends organizations to be creative and offer alternatives that potential donors will deem valuable. Organizations need to have the skills to persuade donors, but should also have the ability to manage the donors’ expectations.
It is the fundraiser’s job to make opportunities for potential donors to communicate their preferences. One way of doing this is having donors answer a survey that will help the organization understand the donors’ preferences.
Walz has also expressed that potential donors who have real interest in helping may lose interest if they are not provided with simple and easy ways to act immediately. According to Tammy W., fundraisers should offer a clear and easy process that will not discourage potential donors from acting. If the organization prefers to fundraise digitally, she suggests that they use a user-friendly and mobile responsive option that only requires a few clicks.
Fundraisers who prefer to fundraise online should make use of the young generation’s tendency to digitally share anything that interests them, says Walz. Young people are more likely to share news about events that support causes they are passionate about, and this can be used to any organization’s advantage.
Lastly, Walz suggests that fundraisers pay attention to everything that is related to the organization or the cause it supports, including trending news and comments, replies and tweets about the fundraiser’s content. This is one of the best ways to gather relevant information that will help the organization. She adds that the fundraiser should also make their donors feel heard, and respond in ways that set them apart from their competitors.
About Tammy Walz
T. Walz is a nonprofit expert with over 25 years of experience in the industry. She is the former Executive Director for Boys & Girls Club and has also served executive director positions at YMCA. She holds bachelors and masters degrees from Frostburg State University in Maryland. Her skills include staff development, fiscal management and financial development.
Tammy Walz16400 PCH
Huntington Beach, CA 92647